.NEARLY ONE BILLION individuals are casting their votes in India's overall election. It is actually the largest autonomous workout in history-- as well as could possibly likewise be the absolute most pricey. Investing is actually assumed to reach 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Researches (CMS), an Indian charitable. That will be greater than double the volume devoted in the previous election in 2019 and also also go over the cash money sprinkled in The United States's presidential election in 2020. Why do Indian political celebrations invest such extensive sums?